Category: Advertising / Graphic Design / Art Direction
Programs/Tools Used: Photoshop, Illustrator
Skills demonstrated: Photomontage, photo editing, layout, presentation design, conceptualisation.
Project description: Halloween brand action for Manicho (Ecuador)
Programs/Tools Used: Photoshop, Illustrator
Skills demonstrated: Photomontage, photo editing, layout, presentation design, conceptualisation.
Project description: Halloween brand action for Manicho (Ecuador)
Challenges & Solutions: Manicho is a brand known to be active on celebrations enjoyed by a younger audience, but during the pandemic it would have been irresponsible to create an event involving lots of people. That's why we decided to bring Halloween into everyone's home, by making a livestream exploring one of the most haunted places in Ecuador: an abandoned military hospital.
Oro: Lux Cyber & Mobile | Social Media
Bronce; Lux New Use of Media | Online
CLIENTE: Universal Sweet Industries
MARCA: Manicho
GERENTE DE MARKETING: Vanessa Ochoa
BRAND MANAGER: Alejandra Plaza
MARCA: Manicho
GERENTE DE MARKETING: Vanessa Ochoa
BRAND MANAGER: Alejandra Plaza
AGENCIA: MullenLowe Delta
GERENTE REGIONAL: Mónica Faour
DIRECTOR CREATIVO: Carlos Vergara
REDACTOR CREATIVO: Andrés Guaya
DIRECTOR CREATIVO: Carlos Vergara
REDACTOR CREATIVO: Andrés Guaya
DIRECCIÓN DE ARTE: Josué Granda, Denisse Serrano
CREATIVE CONTENT MANAGER: Sabi Gallegos-Anda
COMMUNITY MANAGER: Gabriela Vallejo
CREATIVE CONTENT MANAGER: Sabi Gallegos-Anda
COMMUNITY MANAGER: Gabriela Vallejo
DISEÑADOR GRÁFICO: Juan José Mera
SUPERVISORA DE CUENTAS: Claudia Gómez
PRODUCTORA EJECUTIVA: Pamela Zurita
SUPERVISORA DE CUENTAS: Claudia Gómez
PRODUCTORA EJECUTIVA: Pamela Zurita
PRODUCTORA: YETI Group
