AMAR is an AI-driven concept that reimagines Me Sitges Terramar through the lens of Jean Paul Gaultier. Inspired by Sitges’ LGBTQ+ spirit and maritime soul, we created luxury suites: La Marinière, Le Divin, and La Perle, each evoking Gaultier’s iconic style. Using generative AI, we transformed his visual language into immersive, emotional spaces that celebrate diversity, elegance, and the freedom of the sea.
La Marinière Luxury Suite Inspiration
Le Divin Luxury Suite Inspiration
La Perle Luxury Suite Inspiration
Promo
To launch the collaboration, we designed a Pride Sitges parade float inspired by Jean Paul Gaultier’s iconic maritime aesthetic. It would serve as a moving celebration of fashion, queerness, and the Mediterranean spirit—capturing the values of diversity, freedom, and creativity shared by both Gaultier and Sitges.
