A multi-sensory launch experience that invites people to reconnect with music, beyond the noise.
FORMAT
Live Event
Brand Experience
Live Event
Brand Experience
MY ROLE
Creative Direction
Art Direction
Creative Direction
Art Direction
We live more connected than ever, yet we have never listened less.
Music has increasingly become background noise, something that accompanies our everyday lives rather than something we actively experience.
In this project I explore and propose the relaunch to introduce a new iPod Nano while making people stop, listen and experience music differently.
THE VENUE
For this project, the chosen venue is the iconic Apple Store located in Barcelona, using the big vertical windows as our canvas.
THE ART DIRECTION
It's a homage to the iconic original iPod Nano visuals, but refreshed. The idea is to immerse passersby and guests into the original Apple Music world, through different stages until they become the protagonists themselves.
THE ART DIRECTION
It's a homage to the iconic original iPod Nano visuals, but refreshed. The idea is to immerse passersby and guests into the original Apple Music world, through different stages until they become the protagonists themselves.
Skills used: Creative and Art Direction, Graphic Design (Photoshop, AfterEffects, Illustrator)
AI tools used: Midjourney, VEO